Future proof your business against Covid-19 by going digital

It’s been roughly a month now since the Coronavirus started to flip our lives upside down. I don’t think it’s too soon to say that the COVID-19 global pandemic will likely be one of the defining events of 2020, and that it will have implications that last well into the decade.

The COVID-19 pandemic means that pretty much nothing is business as usual. Customers are concerned about how businesses are adapting to the situation, wondering if you’re open, have product available, if those products are safe, etc. There are several steps you should be taking now to ensure your customers can get answers when they’re searching online. That’s where online solution companies like ECAT come in.

Everyone’s affected by the COVID-19 pandemic, but we know that many small businesses are feeling particularly vulnerable right now. Whether you're a brick-and-mortar retailer that’s temporarily closed your doors or an online business that’s experiencing a spike you weren’t anticipating, we're here to help you identify the best next step for your business.


For millions of individuals and businesses, the threat of COVID-19 is financial ruin, but there are parts of the technology industry that are benefiting from the considerable changes forced on society.

The president of South Africa, his excellence Cyril Ramaphosa enforced of a 21 days nationwide lockdown with effect from Thursday 26th March 2020 until midnight on Thursday 16th April 2020. On the 9th of April the president extended the nationwide lockdown by a further two weeks beyond the 21 days. No business is allowed to operate, other than those rendering essential services.

It’s safe to say the digital world is our only savings graces during these turbulent times. We can shop online; video call our loved ones and stay in touch with the world via the internet. When we are stuck at home, the internet gives us an avenue to connect. 

Your customers are trying their best to adapt to strange times without a lot of footholds and shifting their behavior as a result. As a business owner, you are facing much of the same uncertainty, while trying to support your customers’ needs and your own. Depending on your industry and audience, your response to the ever-evolving situation will change. You know your customers better than anyone, but due to the COVID-19 their behaviors are changing, your business strategy might need to change in order for you to continue to serve them. Since the coronavirus pandemic began, global online sales have increased by 52%, and the number of online shoppers by 8.8%. There is no better time to move your business online than now.

Posted on 20 April 2020
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