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Google AdWords

We are a top-ranked Google AdWords specialist and SEO experts based in Pretoria

We believe that Google AdWords is an immensely successful pay-per-click (PPC) advertising system. It can work for almost if not any type of business.

"What is Google AdWords? Why use AdWords? Does Google AdWords work?" these are common keyword phrase searched on Google, which suggests that there are a lot of marketers and business owners out there who have heard about Google AdWords but are not so sure if and how it can work for them or their businesses.

The use of AdWords requires time and money, but thousands and thousands of businesses have found that it’s time and money well spent, because AdWords delivers measurable Return on Investment (ROI). In this post, are answering the question of why you should use Google AdWords.

AdWords Is Measurable

On top of its competitive edge in the 21st century, online marketing is highly measurable compared to traditional marketing channels like TV, newspaper and magazine advertising, and AdWords PPC is one of the most measurable of online channels. Because you can’t always know what actions led to increased or decreased rankings, it becomes difficult to make exact measurements in SEO. Social media can be equally difficult to measure. When comparing with all other marketing tools, AdWords is more transparent, providing tons of PPC metrics that allow you to see at a granular level what works and what doesn’t. With these regular measurements you can quickly determine if your campaigns are sucking or returning on your ROI (Return on Investment).

AdWords Is Flexible

As businesses we don’t have same needs and we don’t target the same group of people, which makes flexibility critically important in marketing. AdWords provides tons of options for you to customize your campaigns and ads to your particular needs, hyper-targeting the audiences you most want to reach. In this way you save money and time by not spending on an advert that will be displayed to the wrong audience. For example, with AdWords you can;

  • Specify keyword match types - You can choose to only display your ad to people who search for an exact keyword you specify, ie. "vegas hotel" filtering out traffic on general terms related to Las Vegas or hotels. (SEO, on the other hand, is aspirational; you can’t define what you rank for, you can only hope for the best.)
  • Use ad extensions - This enables you to display product images, phone numbers, a mega-pack of links to your site, your physical location; you can even start a chat or get an email address right from the SERP (Search engine results page).
  • Narrow your audience - Audience can me narrowed by location, time of day, language, browser or device type and more. A good portion of your SEO traffic may be worthless to you (for example, if you only need South African-based leads, and half your web traffic comes from Canada), but in AdWords, you don’t have to display your ads around the world. You can only display your ad in South Africa, Gauteng, Pretoria.
  • Access an enormous network of non-search users - on properties like Gmail and YouTube and tons of partner sites.
  • Leverage the display network - This is great for building brand awareness and normally converts at a lower cost than Google Search.

AdWords Is Faster than SEO

It can take months to see results from SEO especially for new businesses or websites. The SEO competition is fierce; it therefore takes time for a website to “prove” itself and earn authority and links. On the other hand AdWords is good for use to all businesses new or old, simply because you don’t have to wait around for so long before you see results. While working on your site’s SEO, you can put resources into an AdWords campaign and start getting impressions and clicks immediately.

AdWords is so speedy, it is also a good way to test whether a given keyword or audience is worth pursing via organic search. If a keyword converts well in AdWords, you can assume that it’s worth trying to rank for in SEO and build out your content in that area.

As an added bonus, you can often get started on AdWords very cheaply. From time to time Google offers vouchers (basically free PPC budget) for new advertisers.