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The Importance of Descriptive Product Information for eCommerce Website

A product page is, no doubt, the page in an e-commerce website where a customer spends most of the time. So, if you create a compelling product page, you are likely to get more customers. They rely on the product description to make their decision whether to buy it. If there is something that they do not find appealing, then consider that as an instant loss of sale. The importance of quality product content plays a crucial role in the success of ecommerce business. This is where they will get all the information about the product, they want to buy such as what the product offers, how it will help customers, why do they need it, what are its unique features, how to use it, the experience of the customers who bought it, customer ratings, good quality images, videos, and other interactive elements enhance the written description on the page. Consumers are looking for accurate, reliable, robust descriptions with lots of product information.

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Product pages are only complete if they include the information customers need to make buying decisions. One can say that the product page is a vital resource even after the purchase. This is the page that should convince the customers to click the buy button. A lack of content indirectly tells customers their demands are unrealistic. This is a bad impression to give to your customers, especially first-time buyers.

Proactive companies move with trends to deliver top-notch, compelling product content that draws customers to their ecommerce stores.

ECAT Online can assist you to put together your content which is not insipid and dull. Content that reflects who you are as a brand and what you represent. Compelling content, armed with the power to command the attention of anyone coming in contact with it. 

ECAT Online, a certified Google Partner, eCommerce, SEO specialist and top Google AdWords expert based in Pretoria, with a footprint in Johannesburg and Durban, with a proven track record of generating leads through numerous Google Ads Marketing platforms.

www.ecatonline.co.za
mail@ecatonline.co.za

Posted on 30 August 2021

Improving your website exposure and ranking through Social Media Marketing

social Media

How a good social media strategy can improve your website exposure and ranking

The morality of social media has long been debated, and the data shows that positivity toward the impact of social networking is generally on the low side. But ultimately, 95% of the online population continue to use social websites or apps.

Succeeding with this digital channel begins with a clearly defined social media marketing strategy. Without a strategy, you are for all effects shooting in the dark, hoping that even one of your posts does well. A strategy will help you get a clearer idea of content that is suited to each specific channel while focusing on the type of posts that will generate interest, engagement, likes, shares, and clicks.

Social media is not just about having a following online, either. Search engines have begun to use social media results as part of their algorithms for real-time search results, which can also have a direct impact on your Search Engine Optimisation results. From a brand reputation point of view, social helps you build a reputation based on transparency. Other benefits of social media marketing include increased traffic to your websites.

With the help of an optimised social media marketing strategy, your business will get the best results, making it easier to increase your brand exposure online and connect with your target audience.

Whether you are aiming to drive engagement or grow your following, ECAT Online social media marketing services make it easier to stand out for all the right reasons. Social media has evolved rapidly over the years. Today, channels such as Facebook, Twitter, LinkedIn, and YouTube have become as much a part of everyday life as email and the web. Brands that use social media wisely have the power to connect on a deeper level, driving conversion in a way that is organic and far-reaching. Our social media services are divided into a few phases of which the first is the strategic planning phase. We start by determining the need of the client and the goals and objectives of the business. We do research on the industry and the competitors of the client to formulate a strategy.

In the design phase, we create designs and content specifically for each social media platform according to the formulated strategy. For example, when doing Facebook marketing, you might have to use a different approach than you would in Instagram marketing. Depending on your strategy, these designs will be created to either sell your product, inform your customers or to entertain your customers.

To be part of the new norm and grow your sales through Social media marketing, get in touch with ECAT Online www.ecatonline.co.za

ECAT Online, a certified Google Partner, eCommerce, SEO specialist and top Google AdWords expert based in Pretoria, with a footprint in Johannesburg and Durban, with a proven track record of generating leads through numerous Google Ads Marketing platforms.

Posted on 06 August 2021

Google AdWords vs SEO

Why Google Ads?
Grow your business with Google Ads. Get in front of customers when they’re searching for businesses like yours on Google Search and Maps. Only pay for results, like clicks to your website or calls to your business.

It is undeniable that the world has gone digital. In South Africa alone, Internet penetration is estimated at an impressive 62% of the population, and the country boasts more than 100 million mobile connections.

With a global market share of over 90%, Google Search is by far the most widely used search engine on the world wide web across all devices. A mind-boggling 5,4 billion searches are conducted via Google each day.

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Advertising on Google has 3 most important features that can help your business to grow:
Drive website visits - Grow online sales, bookings, or mailing list signups with online ads that direct people to your website.
Get more phone calls - Increase customer calls with ads that feature your phone number and a click-to-call button.
Increase store visits - Get more customers in the door with business ads that help people find your company on the map.

If your business doesn’t have a presence on Google, your marketing efforts are not achieving what they should, and you are missing out on connecting with your consumers.

SEO refers to the process whereby the content of a website is constantly improved and refreshed to ensure that it gets the best possible ranking on Google Search and that it attracts top-quality web traffic. Well-planned and managed search engine optimisation will result in an improved ranking when users search for keywords associated with the industry of the website owner.

The continuous optimisation for top ranking search engine results is achieved by following a two-pronged approach:
On-site SEO: This requires an expert to work on the backend of the website to set and optimise title tags, meta tags and alt attributes, and several other website attributes.
Content generation: The regular addition of quality content related to your field serves to retain or improve your Google search engine ranking. This content should be well-written, relevant, and unique. It must also contain the applicable keywords to boost the rating of your website.

Contact ECAT Online, a certified Google Partner, E-commerce, SEO specialist and top Google AdWords expert based in Pretoria, with a footprint in Johannesburg and Durban, has a proven track record of generating leads through numerous Google Ads Marketing platforms. We formulate a long-term solution for your company with conversion tracking, and provide you with real world data, to show you exactly where your money is going.

Posted on 08 July 2021

The Coronavirus Pandemic has Put eCommerce at the Forefront of Retail

As more cities are going under lockdowns, nonessential businesses are being ordered to close, and customers are generally avoiding public places, fear of contracting the virus kept consumers out of physical stores. Brands are having to adapt and be flexible to meet changing needs. Changing consumer spending habits because of the coronavirus pandemic contributed to the spike in ecommerce sales in 2020.

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South Africa’s eCommerce sector is rapidly growing now more than it has ever before. Just in 2020, the country’s average eCommerce spends in the first half of the year increased by 30% compared to the year before. This increase was greatly influenced by the lockdown that was implemented in March 2020 and the COVID restrictions that were put in place. In the past, people were sceptical and weren’t too trusting about purchasing items that they couldn’t see or touch first, but that is slowly changing

Another factor that has increased the growth of eCommerce in South Africa is the fact that people are becoming more ‘digitally savvy’ and technology is slowly taking part of their lives. Most people who go online mainly do so with the use of their mobile phones. These users also access the web and social media from their mobile phones, and they shop online with the same devices. Therefore eCommerce businesses that offer in-app shopping are likely to become much more successful, such as Takealot. Other factors that motivate South Africans to buy online include the selection of products, the price of those products, a friendly portal that makes navigation easy, the ability to make secure payments, and finally the delivery reliability.

To be part of the new norm and grow your sales through online trading, get in touch with ECAT Online www.ecatonline.co.za

ECAT Online, a certified Google Partner, eCommerce, SEO specialist and top Google AdWords expert based in Pretoria, with a footprint in Johannesburg and Durban, with a proven track record of generating leads through numerous Google Ads Marketing platforms.

Posted on 01 June 2021

Improve Your Brand with e-Commerce Marketing

If you are still on the fence about launching an eCommerce store then look no further, ECAT Online, a certified Google Partner, E-commerce, SEO specialist and top Google AdWords expert based in Pretoria, with a foot print in Johannesburg and Durban, has a proven track record of generating leads through numerous Google Ads Marketing platforms. We formulate a long-term solution for your company with conversion tracking, and provide you with real world data, to show you exactly where your money is going. We research and analyse your industry, as well as your competition, to formulate competitive strategies. In addition, we study your target audience, and optimise your site to out-rank the competition.

In today’s competitive and convenience focused society, no longer do consumers want to venture to the high street to buy items, instead consumers want to shop from their own homes, making E-commerce a flexible solution for both businesses and buyers when traditional shopping becomes difficult, or may even be scary, people are increasingly inclined to shop online. The fact that consumers were already embracing Amazon and other online retailers with open arms made this transition considerably easier. The rapid growth of mobile devices is making it easier than ever to browse and shop online. Consumers can place orders one-handed from the device that is always likely in their hand or pocket.

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The advantages of online shopping are not going to disappear even when retail businesses reopen fully. All of this points to why this is the ideal time to either start or double down on your E-commerce efforts. E-commerce is an ideal way you can take your brand from a traditional bar and mortar store to an innovative, well-loved brand. By offering great products 24 hours a day along with online customer service, blogs and social media, no longer is your business one singular store, with an online presence your business can be the home of your products and the general home of your business, allowing you to fully expand your product ranges without having to worry about moving locations or worrying about not being able to expand your business.

An online store is more convenient, available all day, every day meaning your customers can always visit your store, no matter what their schedule might be. These days people do not always have the time to physically go shopping, instead more and more people are choosing to shop online to find the items they want or need and if your business can offer this for your customers there is no way you should not appeal to a wider range of customers all looking for a convenient and flexible experience.

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An E-commerce website allows you to increase your reach. Due to the Internet accessibility, millions of people across the world can view your website at any time, meaning that for those looking to expand their businesses and reach out to a larger audience, you have many more opportunities to do so. Compare the amount of people you can reach through a website to the amount you can reach through a high street store or local advertising, there’s no reason you shouldn’t look at taking your business online if you’re looking to improve your reach

Your website is one of the best marketing tools your business has, not only can the use of SEO Optimisation when building your site lead to more chances of your business getting found in search engines, but a huge number of marketing techniques can also work alongside your website, including pay per click advertising, your social media marketing and your email marketing, all of which can include links back to your website.

Posted on 01 April 2021
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