Google is everywhere these days. They’re making self-driving cars, artificial intelligence, virtual reality, and they’re even in space. But one thing about Google that is constant is the source of their revenue: advertising. Google Ads, their traditional advertising platform, has been very successful for both Google and their advertisers. Another resource to take advantage of is Google Shopping.
Have you already used Google Shopping Ads for advertising your products? If so you are aware that Shopping Campaigns work great for eCommerce companies! If you haven’t used them yet or think you can still take more advantage of your Shopping campaigns, you are reading the right article. To clarify, we will give you a short list of benefits from this type of advertising.
What are Google Shopping Ads?
Google Shopping is a Google service that allows consumers to search for, compare, and shop for physical products across different retailers who have paid to advertise their products. This is also known as a Comparison-Shopping Engine (CSE). Google Shopping results show up as thumbnail images that display each product’s retailer and price without the need of clicking through to a website.
This area allows users to search directly for product offers through Google. Retailers can advertise their products here to increase website traffic and get more visibility. The Shopping search results are quite often also visible in regular Google Searches for product relevant queries.
Here are a few other reasons to use Google Shopping:
- Google Shopping adds a visual touch to an otherwise text-heavy searching and shopping experience.
- Google Shopping allows you to show up multiple times in Google SERPs - as a website result, a text-only PPC result, and a Shopping result.
- Google Shopping is proven to have 30% higher conversion rates than text ads.
Google Shopping is a great tool for business owners and marketers to get some quick wins and do some quality product performance analysis. Especially when it comes to product niches, it is a very powerful tool for you to showcase your product line right in the Google search results.
Advantages of shopping Ads
- Better qualified sales opportunities: as a seller, you can increase the quality of your sales opportunities if you present the information of the products directly in the ads. Thus, you help buyers make informed decisions.
- Easy management of store-specific campaigns: for your ads to show on relevant searches, Shopping ads use the product attributes that you defined in your Merchant Center data feed instead of keywords.
- Greater presence: when a user performs a certain search, several of your Shopping ads can be displayed and, if relevant, a Shopping and a text ad can also be displayed simultaneously.
- Effective reports and competition data: check the performance of your products with the level of detail you want.
And, if You are still wondering about it, you have some doubts, or we just have not convinced you to put your products on Google Shopping, contact one of our highly trained Google Shopping expert to give you more reasons to try it.Posted on 21 August 2019
Social media is quickly becoming one of the most important aspects of digital marketing, which provides incredible benefits that help reach millions of customers worldwide. And if you are not applying this profitable source, you are missing out an incredible marketing opportunity, as it makes it easy to spread the word about your product and mission.
Improved brand awareness
Social media is one of the most stress-free and profitable digital marketing platforms that can be used to increase your business visibility. To get started, create social media profiles for your business and start networking with others. By applying a social media strategy, it will help you significantly increase your brand recognition. By spending only a few hours per week, over 91% marketers claimed that their social marketing efforts greatly increased their brand visibility and heightened user experience. Undoubtedly, having a social media page for your brand will benefit your business and with a regular use, it can also produce a wide audience for your business in no time.
For an advertising strategy, social media marketing is possibly the most cost-effective way. Creating an account and signing up is free for almost all social networking platforms. But if you decide to use paid advertising on social media, always start small to see what you should expect. Being cost-effective is important as it helps you attain a greater return on investment and hold a bigger budget for other marketing and business payments
Engage with your customers
Social media is a good way for engaging and interacting customers. The more you communicate with the audience, the more chances you have of conversion. Set up a two-way communication with your target audience so that their wishes are known and their interest is catered with ease.
Improved brand loyalty
When you have a social media presence, you make it easier for your customers to find you and connect with you. By connecting with your customers through social media, you are more probable to upsurge customer retention and customer loyalty. Since developing a loyal customer base is one of the main goals of almost any business. Customer satisfaction and brand loyalty typically go hand in hand. It is essential to often engage with your customers and start developing a bond with them. Social media is not just limited to introducing your product, it is also a leading platform for promotional campaigns.
Healthier customer satisfaction
Social media plays a vital role in networking and communication platform. With the help of these platforms, creating a voice for your company is important in improving the overall brand image. Customers appreciate the fact that when they post comments on your page, they receive a modified reply rather than a computerized message. A brand that values its customers, takes the time to compose a personal message, which is perceived naturally in a positive light.
One of the best ways to find the needs and wants of your customers instead of directly communicating with them is Marketplace awareness. It is also considered as the most valuable advantage of social media. By observing the activities on your profile, you can see customers’ interest and opinions that you might not know otherwise if you didn’t have a social media presence.
More brand authority
For making your business more powerful, brand loyalty and customer satisfaction both play a major role, but it all comes down to communication. When customers see your company posting on social media, especially replying to their queries and posting original content, it helps them build a positive image in their minds. Regularly interacting with your customers proves that you and your business care about them.
One of the other benefits of Social Media is that it also helps increase your website traffic. By sharing your content on social media, you are giving users a reason to click-through to your website. On your social account, the more quality content you share, the more inbound traffic you will generate while making conversion opportunities.
Enhanced SEO rankings
Social media presence is becoming a vital factor in calculating rankings. These days, to secure a successful ranking, SEO requirements are continuously varying. Therefore, it is no longer enough to simply optimize your website and regularly update your blog. Businesses sharing their content on social media are sending out a brand signal to search engine that speaks to your brand validity, integrity, and constancy.
There is no denying that Social media marketing has many advantages for startups and established brands. By regular updating the right social media marketing strategy, it will lead to increased traffic, better SEO, improved brand loyalty, healthier customer satisfaction and much more. Your competition is already increasing on social media day by day, so don’t let your competitors take your probable customers. The earlier you start, the faster you see the growth in your business.
Every business I know of wants to increase sales and make more money. In today’s technical and online environment, the only way to be successful is to have a steady flow of traffic to your website. Since Google is a major source of traffic, ranking high in their search results is critical.
Did your website drop from the first page of Google? Or your ranking is slowly going down or not showing up at all? Google’s algorithms are aimed at helping people find “high-quality” sites by reducing the rankings of low-quality content. But rankings can fluctuate for multiple reasons. Sometimes it’s due to human error and preventable.
You need to set up your website correctly to bring in qualified leads that can then be converted into paying customers. If you rank better in organic search, then you should get more website traffic from search engines. But when your website experiences a significant drop in organic search rankings, you will lose traffic, business, and revenue.
There are many causes of sudden drops in website traffic. Being able to diagnose and identify the reasons will determine whether your business suffers what could be a disaster or you get your web traffic back on track. If your site’s not ranking, it means people may have a tougher time finding you, which means they’re not reading your content or buying your products or services. What do you do?
Diagnosing a Google Ranking Drop
The first step is to diagnose the Google ranking drop. So many factors go into a website’s rankings that it may be difficult to immediately see what caused your site to lose its position. And you can’t fix it if you don’t know what’s wrong. So, take a deep breath, approach the situation calmly and rationally, and start narrowing down the possibilities. Every site is different, and there is no one solution that will work for every problem every time. If in doubt, contact ECAT Online Solutions - a professional Search Engine Optimization (SEO) provider.
Understanding Google Search
Before we talk about recovering from a drop in ranking it’s important to understand the different factors that can affect your Google ranking. Just as numerous factors go into determining a website’s search engine rankings, several factors can have a negative effect as well. Google’s search algorithm is constantly updated to keep pace with the evolution of the Internet, and the ways that Web publishing and searching change.
Fix and Improve Google Rankings
Good search engine optimization (SEO) practices, referred to as Whitehat SEO, should be understood and implemented by every good webmaster like ECAT. Fixing these issues will leave your page optimized for best search engine performance. To fix and improve Google rankings, try the following;
- Format robots.txt correctly
- Find and fix broken backlinks
- Stale content
- Avoid Blackhat SEO practices
- Do not duplicate content
Working with an SEO Expert
If you’ve done everything you can think of, and you still can’t figure out why your site has suffered a Google ranking drop, or you’ve tried to fix the problem but still haven’t seen any change in ranking, it may be time to bring in ECAT- a webmaster pro.
There are over 1.8 billion active websites online and that number grows by the second. All those websites need a content management system, a software that creates and stores electronic content, such as documents, images, and webpages.
CMS has created a lot of buzz in the web development industry because of the countless benefits associated with it. And if you are planning to launch your first website as an entrepreneur or are simply an enthusiastic blogger looking for a better relationship with your audience, you surely must be wondering yourself about availing CMS development services in order to help grow your business. You should consider yourself lucky living in this time because earlier, business owners, in order to publish their websites, had to rely heavily on static pages to upload directly to servers. All of this changed with the coming of CMS, with functionalities such as creating a workflow, facilitating access control along with supporting new modules and integrating well with other enterprise services became easily and readily available to its users. So the inevitable question that follows is,
What is CMS?
CMS or Content Management System is basically an application which provides certain capabilities to its users in order to help manage content such as editing, archiving, creating, publishing and distributing of data and information. In other simple words, it enables its users (even those without the understanding of HTML) to effectively manage the contents of their webpage. Why is CMS Important for Your Business? The reasons below will help you understand why CMS is crucial for the growth of your online business;
1. Increase in Efficiency
Building a website from scratch without CMS, you will easily find yourself lost in your computer screen, working hours and hours choosing the right font or layout, wasting precious time on one individual aspect or another and after all this trouble, still not satisfied in the end. However, with CMS, you can easily build pages and sites in comparatively much less time along with easily and effectively publishing content (as editing and revisions hardly require any visual design or coding knowledge) which, in turn, will eventually lead to faster and efficient updates than working on one without CMS.
2. Ensure Device/Platform Compatibility
Since we use a variety of mobile devices (of different screen sizes) to access web applications, the importance of a responsive web design cannot be underestimated. Mobile Content Management with the help of various features such as navigation, readability, and ease of access plays an important role in making your website responsive for a better user experience.
Opting for an open source CMS will drastically help reduce the cost of building and maintaining your website as you don’t have to worry about building it from scratch which generally costs 5 to 10 times higher and takes much longer to complete. You will also save the money, you would pay otherwise to the website developer for every minor change you need to make every time. With CMS, you don’t have to pay and wait for the website developer to finish since you can update all the content on your own.
4. Improve SEO Ranking
CMS not only allows you to develop a content marketing strategy by optimizing your meta-descriptions, keywords, title etc. all from a single source location based on data collected from leads, sales, and traffic but also offer smart recommendations for best practices also. Apart from the above, it can also help boost your SEO ranking by making clickable links, adding paragraph tags and suggesting numerous other formatting practices, not to forget the external contribution in the form of comments, likes, forums etc. to help keep your website relevant.
5. Ease of Access and Control
CMS has not only made content sharing easier by consolidating content into a single repository which further minimizes content redundancy but also incorporated a workflow engine which facilitates content creation, editing, approval etc. via a collaborative effort of multiple contributors before publishing. It even reduces security threats by providing unique IDs to allow access to authorized users only thus eliminating the chances of any unauthorized access to the content.
6. Effortless Customization
The biggest reason why you should go for a CMS even if you are a newbie is that of its easy customization solutions (which makes navigation and workflow easy to operate) and its flexibility (which determines the kind of features and functionalities to be added). Another important thing is your website doesn’t have to undergo a complete website overhaul everytime you need to add some new features as the content, functionality and web design can be handled separately without affecting the others.
In conclusion, Content Management System (CMS), as we have learned, comes with countless features and ample customization possibilities which can be used effectively to build and operate any kind of website, be it a small enterprise or a large multinational corporation.Posted on 04 February 2019
First impressions is usually the influence that gives the biggest effect. With a business, this is your website! Your website is the poster child for your company. It is typically the first place your customers will visit to get an insight into your company and the services you can provide for them. In this case, it is extremely important to keep your website up-to-date and focus on the content that you are producing for your website.
So why should you update your website?
Hot off the press content frames a trustworthy relationship with your clients and your new potential clients. It is extremely important to keep your content up to date as the content produced is what your clients have confidence in. It is also suggested that modernised content aids to build domain authority.
One of the main reasons for updating your website is for security reasons. If your website is hacked, it is going to cause issues for both your business and your clients as vital information can be stolen. With security issues also comes a lack of trust between the business and the client. The main reason for any website being hacked is the exposure in the platform. For example, If a vulnerability is found in a platform such as CMS Made Simple, then hackers will target these sites as they all share the same vulnerability. This is not an option or a trend, it is an absolute must for your website! This allows users across several unique devices and platforms view your website with ease. Smartphones and tablets are more of a common standard and will remain this way for a very long time! Optimising your website for your customers needs is vital.
The advantages of mobile friendly website include:
- You can reach more customers.
- If your website is not optimised, you can potentially loose out on revenue for your business. Do not frustrate potential customers.
- You company will be known as a modern more relevant company.
- As a business, your reputation is significant. Are you really going to let your reputation be ruined because your website is not optimised?
As the digital world is constantly changing and updating, what was awesome today maybe be not so awesome tomorrow. Its not cool to use outdated technologies and it’s functionality. With this in mind you need to stand out from the crowd. Research trends, new technologies and search for inspiration for both your designs and functionality. Also a few pointers to acknowledge is: Has your company changes its approaches and directions? If so, the driving force behind your website may not reflect your company and needs an immediate update.
Never let your website go stale, start this year off with an update to your website and maintain it. You never know who is watching your website and the benefit it may have for your company.Posted on 09 January 2019