The fact is, 2019 is almost done. Whatever your goals were, it’s most likely too late to pivot now if you’re not there. All is not lost. Now it’s time to ask what you can do now to ensure 2020 launches with momentum. One way to bring your 2020 marketing into focus is to check the health of your website. Is your website generating leads and customers? Does your social media align with your website? Is your content relevant to your ideal customers?
It’s a lot to think about as the new year approaches. But it’s not impossible. You got this!
1. Implement Chatbots and Live Chat
Conversational marketing is taking over. Direct, one-on-one messaging is bypassing our clogged inboxes and unanswered phones to become the world’s preferred way to communicate. And better communication means a faster, more efficient buyer’s journey in which you’re uncovering the right questions and tactics to deliver the most relevant message possible to potential customers.
The progression of AI technology has not only made chatbots an awesome customer service option, they’re also quickly becoming a mandatory requirement of next-level sales and marketing. With the right conversational marketing chatbots in place, you can answer every common question, qualify leads, set meetings and more, while your business benefits from strangers turning into customers, faster. If you can implement chatbots and live chat, and make them truly conversational like a human, you’re setting up your 2020 marketing for growth.
2. Measure Your Marketing
Get yourself some visitor tracking software so you can actually see how people are using your website or not before you make assumptions and sweeping changes. We all have opinions. But facts make decisions more scalable. The right tracking software/analytics will inform decision making to remove personal opinions.
3. Focus on User Experience
In addition to the customer journey, think about the user experience overall. How can you make the user experiences super frictionless?
When you focus on user or customer experience to remove as much friction as possible, you’ll increase customer delight, a big part of the inbound marketing methodology that fuels a powerful marketing flywheel. This strategy will become even more important next year.
4. Optimize for Mobile
When it comes to mobile, it’s more than just design, think about the WHY. Why would someone be on your website on their phone?
Is your business something they want while they’re driving somewhere? If there’s an immediate need for your product or service, don’t bog them down with marketing content on your home page. Get right to the point and give them what they need. If your customers are researching on their phones, and they are, then make sure the mobile experience is tailored to smaller screens.
5. Test Your Conversion Points
Another way to make sure your website is set up for 2020 success is to consider where on the site users can convert from visitor to known contact. Test out different conversion points as it fits their needs. This could include pop up forms, chatbots, general forms, calls to action (CTAs) and more. As you test what’s working and what isn’t, make adjustments based on results and data rather than opinions and marketing “best practices.”
6. Implement Social Media
When businesses consider social media marketing, they often slip into the “traditional marketing” mindset of interrupting prospects who use social media by broadcasting their message. For your 2020 marketing plan, we’d suggest shifting that to more of an inbound mindset. This should include ensuring your social icons are easily found on your website. But then it’s also a shift to social listening. You should use social media to listen for things that are happening in your industry. Look for prospects asking advice on a topic you’re well versed in. An important part of leveraging social media for business is to understand the conversations that are happening online that are related to your industry. Recognize how and where you should respond, and work to share content that reinforces your position as a leader.
7. Optimize your Google My Business.
Maybe you created or claimed a Google My Business listing at one time. But when was the last time you touched it? With this listing in Google, you’re spoon-feeding information to the world’s largest search engine to improve your local SEO. Schedule time in 2020 to give it some regular love and attention.
8. Focus on Context
When an ad speaks our language and really understands us, we’re more likely to buy. Whether it’s seeing the latest fashion in an Instagram post or finding a gift our kid would love for a gift on Facebook, when it matters to us, we see it. The same goes for content on a website. What if you could ask your website visitors who they are and what they need, then served them content that matched that? Context will make visitors feel more welcome and take your 2020 marketing plan to a new level.
Make sure you’re getting ready for 2020 now. Not sure you’re on the right track? Set up a meeting with one of the ECAT online solution experts and let’s make your next year the best yet!Posted on 25 November 2019
For the past 3 years, people have consistently accessed the internet from their mobile phone or tablet more than from a desktop or laptop computer. Desktop traffic has actually been decreasing for more than a decade and mobile internet use continues to grow. Google says 61% of users are unlikely to return to a mobile site they had trouble accessing and 40% visit a competitor’s site instead.
Before we get too far, it’s important that we first clarify the difference between “mobile-friendly” and “responsive” websites. Often times, these terms are used interchangeably and both play a major role in rankings and user experience, but they aren’t entirely the same. The true difference between the two comes down to the layout of information.
Think about the last time you visited a website that had a poor mobile layout. How long did you stick around? The answer is, probably not very long. These days, internet users care almost as much about the experience a website provides as they do finding the actual information they’re after.
Back in 2017, it was predicted that by the end of 2019, mobile would account for 79% of all web traffic. This could mean that people are looking at the desktop version of your website only 20% of the time. And if your site doesn't work well or look right on a mobile device? Studies show people will simply stop visiting it in favor of a site that provides a better mobile experience. Here below are some of the reasons why you should have a mobile friendly website;
1. Your Customers are Using Mobile Devices
The number 1 most important reason you need a responsive website is that your customers are using their mobile. 57% of all web traffic is done on mobile devices. More than half of your customers are checking you out from their smartphones. What kind of experience are you giving them?
2. Build Trust
Here’s that same percentage again. 57% of online users say they won’t recommend a business with a poorly designed mobile website. It is that big of a deal to have a mobile-friendly website. It’s silly to risk losing customers and referrals based on something you can easily fix.
3. Be Competitive
If having a responsive website for mobile devices isn’t a top priority for you, beware. Your top competitors have probably already made sure that their site is mobile friendly.
4. Amplify Your Visibility
One of the best things about having a mobile-friendly website is that you can reach a wider audience. Responsive websites make online sharing simple and so your web visitors are more likely to share on their social platforms. Plus, mobile-friendliness is a ranking symbol on Google. That means that mobile-friendly websites appear higher in search results. Having a responsive website is a free way to rank better on search engines. Why wouldn’t you want to take that opportunity? The more organic search results, the more leads and conversions – it’s as simple as that.
5. Keep Their Attention
In our instant, digital age, people now have a shorter attention span than goldfish. Sad but true. One aspect of a mobile-friendly website is that it loads quickly. You can’t afford to have a website that takes longer to load. Your customers will click off your page in a heartbeat. In fact, more than half of mobile web visitors will leave your site if it takes more than 3 seconds to load.
6. Better Browsing Experience for Your Visitors
What’s the main difference between mobile friendly and responsive websites and those that aren’t? The customer’s experience. A mobile-friendly website gives your website visitors a visually appealing, enjoyable encounter with your company. Site navigation is simple and intuitive. Sharing content is natural and easy. Best of all, the site loads quickly and the text is easy to read and fits on the small screen.
7. Make it Easy for Customers to Contact You
The more convenient it is for customers to reach you, the more likely they are to do it. Having a mobile-friendly website means that your email address and phone number are easy to find and clickable. All your customers have to do is click and the phone will start ringing. This is better for your customers and for you because it will likely lead to a sale.
Google is everywhere these days. They’re making self-driving cars, artificial intelligence, virtual reality, and they’re even in space. But one thing about Google that is constant is the source of their revenue: advertising. Google Ads, their traditional advertising platform, has been very successful for both Google and their advertisers. Another resource to take advantage of is Google Shopping.
Have you already used Google Shopping Ads for advertising your products? If so you are aware that Shopping Campaigns work great for eCommerce companies! If you haven’t used them yet or think you can still take more advantage of your Shopping campaigns, you are reading the right article. To clarify, we will give you a short list of benefits from this type of advertising.
What are Google Shopping Ads?
Google Shopping is a Google service that allows consumers to search for, compare, and shop for physical products across different retailers who have paid to advertise their products. This is also known as a Comparison-Shopping Engine (CSE). Google Shopping results show up as thumbnail images that display each product’s retailer and price without the need of clicking through to a website.
This area allows users to search directly for product offers through Google. Retailers can advertise their products here to increase website traffic and get more visibility. The Shopping search results are quite often also visible in regular Google Searches for product relevant queries.
Here are a few other reasons to use Google Shopping:
- Google Shopping adds a visual touch to an otherwise text-heavy searching and shopping experience.
- Google Shopping allows you to show up multiple times in Google SERPs - as a website result, a text-only PPC result, and a Shopping result.
- Google Shopping is proven to have 30% higher conversion rates than text ads.
Google Shopping is a great tool for business owners and marketers to get some quick wins and do some quality product performance analysis. Especially when it comes to product niches, it is a very powerful tool for you to showcase your product line right in the Google search results.
Advantages of shopping Ads
- Better qualified sales opportunities: as a seller, you can increase the quality of your sales opportunities if you present the information of the products directly in the ads. Thus, you help buyers make informed decisions.
- Easy management of store-specific campaigns: for your ads to show on relevant searches, Shopping ads use the product attributes that you defined in your Merchant Center data feed instead of keywords.
- Greater presence: when a user performs a certain search, several of your Shopping ads can be displayed and, if relevant, a Shopping and a text ad can also be displayed simultaneously.
- Effective reports and competition data: check the performance of your products with the level of detail you want.
And, if You are still wondering about it, you have some doubts, or we just have not convinced you to put your products on Google Shopping, contact one of our highly trained Google Shopping expert to give you more reasons to try it.Posted on 21 August 2019
Social media is quickly becoming one of the most important aspects of digital marketing, which provides incredible benefits that help reach millions of customers worldwide. And if you are not applying this profitable source, you are missing out an incredible marketing opportunity, as it makes it easy to spread the word about your product and mission.
Improved brand awareness
Social media is one of the most stress-free and profitable digital marketing platforms that can be used to increase your business visibility. To get started, create social media profiles for your business and start networking with others. By applying a social media strategy, it will help you significantly increase your brand recognition. By spending only a few hours per week, over 91% marketers claimed that their social marketing efforts greatly increased their brand visibility and heightened user experience. Undoubtedly, having a social media page for your brand will benefit your business and with a regular use, it can also produce a wide audience for your business in no time.
For an advertising strategy, social media marketing is possibly the most cost-effective way. Creating an account and signing up is free for almost all social networking platforms. But if you decide to use paid advertising on social media, always start small to see what you should expect. Being cost-effective is important as it helps you attain a greater return on investment and hold a bigger budget for other marketing and business payments
Engage with your customers
Social media is a good way for engaging and interacting customers. The more you communicate with the audience, the more chances you have of conversion. Set up a two-way communication with your target audience so that their wishes are known and their interest is catered with ease.
Improved brand loyalty
When you have a social media presence, you make it easier for your customers to find you and connect with you. By connecting with your customers through social media, you are more probable to upsurge customer retention and customer loyalty. Since developing a loyal customer base is one of the main goals of almost any business. Customer satisfaction and brand loyalty typically go hand in hand. It is essential to often engage with your customers and start developing a bond with them. Social media is not just limited to introducing your product, it is also a leading platform for promotional campaigns.
Healthier customer satisfaction
Social media plays a vital role in networking and communication platform. With the help of these platforms, creating a voice for your company is important in improving the overall brand image. Customers appreciate the fact that when they post comments on your page, they receive a modified reply rather than a computerized message. A brand that values its customers, takes the time to compose a personal message, which is perceived naturally in a positive light.
One of the best ways to find the needs and wants of your customers instead of directly communicating with them is Marketplace awareness. It is also considered as the most valuable advantage of social media. By observing the activities on your profile, you can see customers’ interest and opinions that you might not know otherwise if you didn’t have a social media presence.
More brand authority
For making your business more powerful, brand loyalty and customer satisfaction both play a major role, but it all comes down to communication. When customers see your company posting on social media, especially replying to their queries and posting original content, it helps them build a positive image in their minds. Regularly interacting with your customers proves that you and your business care about them.
One of the other benefits of Social Media is that it also helps increase your website traffic. By sharing your content on social media, you are giving users a reason to click-through to your website. On your social account, the more quality content you share, the more inbound traffic you will generate while making conversion opportunities.
Enhanced SEO rankings
Social media presence is becoming a vital factor in calculating rankings. These days, to secure a successful ranking, SEO requirements are continuously varying. Therefore, it is no longer enough to simply optimize your website and regularly update your blog. Businesses sharing their content on social media are sending out a brand signal to search engine that speaks to your brand validity, integrity, and constancy.
There is no denying that Social media marketing has many advantages for startups and established brands. By regular updating the right social media marketing strategy, it will lead to increased traffic, better SEO, improved brand loyalty, healthier customer satisfaction and much more. Your competition is already increasing on social media day by day, so don’t let your competitors take your probable customers. The earlier you start, the faster you see the growth in your business.
Every business I know of wants to increase sales and make more money. In today’s technical and online environment, the only way to be successful is to have a steady flow of traffic to your website. Since Google is a major source of traffic, ranking high in their search results is critical.
Did your website drop from the first page of Google? Or your ranking is slowly going down or not showing up at all? Google’s algorithms are aimed at helping people find “high-quality” sites by reducing the rankings of low-quality content. But rankings can fluctuate for multiple reasons. Sometimes it’s due to human error and preventable.
You need to set up your website correctly to bring in qualified leads that can then be converted into paying customers. If you rank better in organic search, then you should get more website traffic from search engines. But when your website experiences a significant drop in organic search rankings, you will lose traffic, business, and revenue.
There are many causes of sudden drops in website traffic. Being able to diagnose and identify the reasons will determine whether your business suffers what could be a disaster or you get your web traffic back on track. If your site’s not ranking, it means people may have a tougher time finding you, which means they’re not reading your content or buying your products or services. What do you do?
Diagnosing a Google Ranking Drop
The first step is to diagnose the Google ranking drop. So many factors go into a website’s rankings that it may be difficult to immediately see what caused your site to lose its position. And you can’t fix it if you don’t know what’s wrong. So, take a deep breath, approach the situation calmly and rationally, and start narrowing down the possibilities. Every site is different, and there is no one solution that will work for every problem every time. If in doubt, contact ECAT Online Solutions - a professional Search Engine Optimization (SEO) provider.
Understanding Google Search
Before we talk about recovering from a drop in ranking it’s important to understand the different factors that can affect your Google ranking. Just as numerous factors go into determining a website’s search engine rankings, several factors can have a negative effect as well. Google’s search algorithm is constantly updated to keep pace with the evolution of the Internet, and the ways that Web publishing and searching change.
Fix and Improve Google Rankings
Good search engine optimization (SEO) practices, referred to as Whitehat SEO, should be understood and implemented by every good webmaster like ECAT. Fixing these issues will leave your page optimized for best search engine performance. To fix and improve Google rankings, try the following;
- Format robots.txt correctly
- Find and fix broken backlinks
- Stale content
- Avoid Blackhat SEO practices
- Do not duplicate content
Working with an SEO Expert
If you’ve done everything you can think of, and you still can’t figure out why your site has suffered a Google ranking drop, or you’ve tried to fix the problem but still haven’t seen any change in ranking, it may be time to bring in ECAT- a webmaster pro.