Every business I know of wants to increase sales and make more money. In today’s technical and online environment, the only way to be successful is to have a steady flow of traffic to your website. Since Google is a major source of traffic, ranking high in their search results is critical.
Did your website drop from the first page of Google? Or your ranking is slowly going down or not showing up at all? Google’s algorithms are aimed at helping people find “high-quality” sites by reducing the rankings of low-quality content. But rankings can fluctuate for multiple reasons. Sometimes it’s due to human error and preventable.
You need to set up your website correctly to bring in qualified leads that can then be converted into paying customers. If you rank better in organic search, then you should get more website traffic from search engines. But when your website experiences a significant drop in organic search rankings, you will lose traffic, business, and revenue.
There are many causes of sudden drops in website traffic. Being able to diagnose and identify the reasons will determine whether your business suffers what could be a disaster or you get your web traffic back on track. If your site’s not ranking, it means people may have a tougher time finding you, which means they’re not reading your content or buying your products or services. What do you do?
Diagnosing a Google Ranking Drop
The first step is to diagnose the Google ranking drop. So many factors go into a website’s rankings that it may be difficult to immediately see what caused your site to lose its position. And you can’t fix it if you don’t know what’s wrong. So, take a deep breath, approach the situation calmly and rationally, and start narrowing down the possibilities. Every site is different, and there is no one solution that will work for every problem every time. If in doubt, contact ECAT Online Solutions - a professional Search Engine Optimization (SEO) provider.
Understanding Google Search
Before we talk about recovering from a drop in ranking it’s important to understand the different factors that can affect your Google ranking. Just as numerous factors go into determining a website’s search engine rankings, several factors can have a negative effect as well. Google’s search algorithm is constantly updated to keep pace with the evolution of the Internet, and the ways that Web publishing and searching change.
Fix and Improve Google Rankings
Good search engine optimization (SEO) practices, referred to as Whitehat SEO, should be understood and implemented by every good webmaster like ECAT. Fixing these issues will leave your page optimized for best search engine performance. To fix and improve Google rankings, try the following;
- Format robots.txt correctly
- Find and fix broken backlinks
- Stale content
- Avoid Blackhat SEO practices
- Do not duplicate content
Working with an SEO Expert
If you’ve done everything you can think of, and you still can’t figure out why your site has suffered a Google ranking drop, or you’ve tried to fix the problem but still haven’t seen any change in ranking, it may be time to bring in ECAT- a webmaster pro.
There are over 1.8 billion active websites online and that number grows by the second. All those websites need a content management system, a software that creates and stores electronic content, such as documents, images, and webpages.
CMS has created a lot of buzz in the web development industry because of the countless benefits associated with it. And if you are planning to launch your first website as an entrepreneur or are simply an enthusiastic blogger looking for a better relationship with your audience, you surely must be wondering yourself about availing CMS development services in order to help grow your business. You should consider yourself lucky living in this time because earlier, business owners, in order to publish their websites, had to rely heavily on static pages to upload directly to servers. All of this changed with the coming of CMS, with functionalities such as creating a workflow, facilitating access control along with supporting new modules and integrating well with other enterprise services became easily and readily available to its users. So the inevitable question that follows is,
What is CMS?
CMS or Content Management System is basically an application which provides certain capabilities to its users in order to help manage content such as editing, archiving, creating, publishing and distributing of data and information. In other simple words, it enables its users (even those without the understanding of HTML) to effectively manage the contents of their webpage. Why is CMS Important for Your Business? The reasons below will help you understand why CMS is crucial for the growth of your online business;
1. Increase in Efficiency
Building a website from scratch without CMS, you will easily find yourself lost in your computer screen, working hours and hours choosing the right font or layout, wasting precious time on one individual aspect or another and after all this trouble, still not satisfied in the end. However, with CMS, you can easily build pages and sites in comparatively much less time along with easily and effectively publishing content (as editing and revisions hardly require any visual design or coding knowledge) which, in turn, will eventually lead to faster and efficient updates than working on one without CMS.
2. Ensure Device/Platform Compatibility
Since we use a variety of mobile devices (of different screen sizes) to access web applications, the importance of a responsive web design cannot be underestimated. Mobile Content Management with the help of various features such as navigation, readability, and ease of access plays an important role in making your website responsive for a better user experience.
Opting for an open source CMS will drastically help reduce the cost of building and maintaining your website as you don’t have to worry about building it from scratch which generally costs 5 to 10 times higher and takes much longer to complete. You will also save the money, you would pay otherwise to the website developer for every minor change you need to make every time. With CMS, you don’t have to pay and wait for the website developer to finish since you can update all the content on your own.
4. Improve SEO Ranking
CMS not only allows you to develop a content marketing strategy by optimizing your meta-descriptions, keywords, title etc. all from a single source location based on data collected from leads, sales, and traffic but also offer smart recommendations for best practices also. Apart from the above, it can also help boost your SEO ranking by making clickable links, adding paragraph tags and suggesting numerous other formatting practices, not to forget the external contribution in the form of comments, likes, forums etc. to help keep your website relevant.
5. Ease of Access and Control
CMS has not only made content sharing easier by consolidating content into a single repository which further minimizes content redundancy but also incorporated a workflow engine which facilitates content creation, editing, approval etc. via a collaborative effort of multiple contributors before publishing. It even reduces security threats by providing unique IDs to allow access to authorized users only thus eliminating the chances of any unauthorized access to the content.
6. Effortless Customization
The biggest reason why you should go for a CMS even if you are a newbie is that of its easy customization solutions (which makes navigation and workflow easy to operate) and its flexibility (which determines the kind of features and functionalities to be added). Another important thing is your website doesn’t have to undergo a complete website overhaul everytime you need to add some new features as the content, functionality and web design can be handled separately without affecting the others.
In conclusion, Content Management System (CMS), as we have learned, comes with countless features and ample customization possibilities which can be used effectively to build and operate any kind of website, be it a small enterprise or a large multinational corporation.Posted on 04 February 2019
First impressions is usually the influence that gives the biggest effect. With a business, this is your website! Your website is the poster child for your company. It is typically the first place your customers will visit to get an insight into your company and the services you can provide for them. In this case, it is extremely important to keep your website up-to-date and focus on the content that you are producing for your website.
So why should you update your website?
Hot off the press content frames a trustworthy relationship with your clients and your new potential clients. It is extremely important to keep your content up to date as the content produced is what your clients have confidence in. It is also suggested that modernised content aids to build domain authority.
One of the main reasons for updating your website is for security reasons. If your website is hacked, it is going to cause issues for both your business and your clients as vital information can be stolen. With security issues also comes a lack of trust between the business and the client. The main reason for any website being hacked is the exposure in the platform. For example, If a vulnerability is found in a platform such as CMS Made Simple, then hackers will target these sites as they all share the same vulnerability. This is not an option or a trend, it is an absolute must for your website! This allows users across several unique devices and platforms view your website with ease. Smartphones and tablets are more of a common standard and will remain this way for a very long time! Optimising your website for your customers needs is vital.
The advantages of mobile friendly website include:
- You can reach more customers.
- If your website is not optimised, you can potentially loose out on revenue for your business. Do not frustrate potential customers.
- You company will be known as a modern more relevant company.
- As a business, your reputation is significant. Are you really going to let your reputation be ruined because your website is not optimised?
As the digital world is constantly changing and updating, what was awesome today maybe be not so awesome tomorrow. Its not cool to use outdated technologies and it’s functionality. With this in mind you need to stand out from the crowd. Research trends, new technologies and search for inspiration for both your designs and functionality. Also a few pointers to acknowledge is: Has your company changes its approaches and directions? If so, the driving force behind your website may not reflect your company and needs an immediate update.
Never let your website go stale, start this year off with an update to your website and maintain it. You never know who is watching your website and the benefit it may have for your company.Posted on 09 January 2019
With increasing the need of eCommerce industry, every businessman is looking to have an online store where they can sell their range of products and services. One can get a lot of benefits by opting for eCommerce as it delivers a comprehensive range of benefits to retailers and merchants. With the below benefits you will get the sense that e-commerce is the holy grail of retail;
1. Overcome Geographical Limitations
If you have a physical store, you are limited by the geographical area that you can service. With an e-commerce website, the whole world is your playground. Additionally, the advent of m-commerce, i.e., e-commerce on mobile devices, has dissolved every remaining limitation of geography.
2. Gain New Customers With Search Engine Visibility
Physical retail is driven by branding and relationships. In addition to these two drivers, online retail is also driven by traffic from search engines. It is not unusual for customers to follow a link in search engine results and land on an e-commerce website that they have never heard of. This additional source of traffic can be the tipping point for some e-commerce businesses.
3. Lower Costs
One of the most tangible positives of e-commerce is the lowered cost. A part of these lowered costs could be passed on to customers in the form of discounted prices.
4. Locate the Product Quicker
It is no longer about pushing a shopping cart to the correct aisle or scouting for the desired product. On an e-commerce website, customers can click through intuitive navigation or use a search box to narrow down their product search immediately. Some websites remember customer preferences and shopping lists to facilitate repeat purchase.
5. Eliminate Travel Time and Cost
It is not unusual for customers to travel long distances to reach their preferred physical store. E-commerce allows them to visit the same store virtually, with just a few mouse clicks.
6. Provide Comparison Shopping
E-commerce facilitates comparison shopping. There are several online services that allow customers to browse multiple e-commerce merchants and find the best prices.
7. Enable Deals, Bargains, Coupons, and Group Buying
Though there are physical equivalents to deals, bargains, coupons, and group buying, online shopping makes it much more convenient. For instance, if a customer has a deep discount coupon for turkey at one physical store and toilet paper at another, she may find it infeasible to avail of both discounts. But the customer could do that online with a few mouse-clicks.
8. Provide Abundant Information
There are limitations to the amount of information that can be displayed in a physical store. It is difficult to equip employees to respond to customers who require information across product lines. E-commerce websites provide a vast of database which can make additional information easily available to customers. Most of this information is provided by vendors and does not cost anything to create or maintain.
9. Remain Open All the Time
Store timings are now 24/7/365. E-commerce websites can run all the time. From the merchant's point of view, this increases the number of orders they receive. From the customer's point of view, an "always open" store is more convenient.
10. Create Markets for Niche Products
Buyers and sellers of niche products can find it difficult to locate each other in the physical world. Online, it is only a matter of the customer searching for the product in a search engine. One example could be the purchase of obsolete parts. Instead of trashing older equipment for lack of spares, today we can locate parts online with great ease.
The ECAT eCommerce solutions gives you all the flexibility and features that are needed to offer your client the peace of mind to buy online. In service for many years, and used by some of the biggest company on the continent, this system has been tested and offer a full range of functionality while keeping simplicity at the fore front.Posted on 19 November 2018
You jumped on the digital trend and created a website for your business and created a profile on every social platform known to man, yet your business is not attracting more customers. Does this scenario sound familiar? There is a big chance that it’s not your brand that is a problem, but the way you present it online. Your website could need a facelift. “Visitors judge a website within a few seconds, and react based on elements such as the time it takes to load, the visual aspect and the ease of navigation," says Hugo Gauthier, the founder of ECAT Online System. Take another look at your website and check if it has these five elements that drive audiences away.
1. Chaotic homepages
The homepage is the most important and most valuable piece of real estate on your website. A cluttered page will drive an audience away or confuse them. A website should be organized, with a clear focal point that allows the visitor to feel visually comfortable to explore all the pages. The navigation bar should be easy to find. When it comes to pages, speed matters. Having a fast, responsive website that resizes to accommodate mobile devices helps visitors view not only the homepage, but the rest of the pages as well.
Worst offenders: Website sliders that rotate at lightning speed, do not have a header and animated GIFs that kill the visitor’s concentration.
2. Cryptic navigation
Ideally, the website navigation bar should be placed at the top of the page and always contain a link back to the homepage. The contents should be clearly represented in the menu, and pages should be titled in a way that speaks to visitors’ logic, not their imagination.
Worst offenders: Navigation bars with incoherent item hierarchy that leave primary pages hidden in sub-menus, broken links and a hard-to-find contact page.
3. Elusive social media buttons
Burying your social media buttons on the site makes them hard to find. A brand that prides itself on being social should make it obvious to its audience. Engage your audience by making sure that every page on the website contains a link to social platforms (Twitter, Facebook, Instagram, Pinterest, YouTube, etc). Remember, these social media links are visually different from post-sharing buttons.
Worst offenders: Websites where social media buttons are buried in the footer or the contact page, broken buttons that do not link to the proper page, and links to one social platform when the brand is active on several others.
4. No calls-to-action
Visitors are flocking to your website, and yet, your bounce rate, the percentage of people who leave the site after visiting only one page is high. Why aren't visitors going beyond glancing at your homepage? Are you sure your visitors know what to do? Guide your audience with calls to action and simple instructions such as "call us," "click here" or "subscribe to our newsletter." As a brand, you want people to know how to make the best out of your website and, ultimately, your services.
Worst offenders: Content made of aimless descriptions instead of reflecting a clear marketing strategy, wording that makes assumptions as to visitors’ concentration levels, and links that generously lead them to other websites.
5. Unoriginal photos
A website solely filled with stock photography does not reflect the individuality of the brand. Authenticity goes a long a way with potential customers, so invest in professional photos or shoot your own personal photos to tell your brand's story. In a digital world where users are given endless options, the key to engagement and return on investment is to offer a unique value proposition in form as well as content.
Worst offenders: Websites that use rehashed icons from the '90s, ubiquitous handshake pictures and the 20-year-old CEO in a conference room.
If you have one or more of these offenders on your website, you could be unintentionally driving your audience away.Posted on 01 October 2018