Improve Your Brand with e-Commerce Marketing

If you are still on the fence about launching an eCommerce store then look no further, ECAT Online, a certified Google Partner, E-commerce, SEO specialist and top Google AdWords expert based in Pretoria, with a foot print in Johannesburg and Durban, has a proven track record of generating leads through numerous Google Ads Marketing platforms. We formulate a long-term solution for your company with conversion tracking, and provide you with real world data, to show you exactly where your money is going. We research and analyse your industry, as well as your competition, to formulate competitive strategies. In addition, we study your target audience, and optimise your site to out-rank the competition.

In today’s competitive and convenience focused society, no longer do consumers want to venture to the high street to buy items, instead consumers want to shop from their own homes, making E-commerce a flexible solution for both businesses and buyers when traditional shopping becomes difficult, or may even be scary, people are increasingly inclined to shop online. The fact that consumers were already embracing Amazon and other online retailers with open arms made this transition considerably easier. The rapid growth of mobile devices is making it easier than ever to browse and shop online. Consumers can place orders one-handed from the device that is always likely in their hand or pocket.


The advantages of online shopping are not going to disappear even when retail businesses reopen fully. All of this points to why this is the ideal time to either start or double down on your E-commerce efforts. E-commerce is an ideal way you can take your brand from a traditional bar and mortar store to an innovative, well-loved brand. By offering great products 24 hours a day along with online customer service, blogs and social media, no longer is your business one singular store, with an online presence your business can be the home of your products and the general home of your business, allowing you to fully expand your product ranges without having to worry about moving locations or worrying about not being able to expand your business.

An online store is more convenient, available all day, every day meaning your customers can always visit your store, no matter what their schedule might be. These days people do not always have the time to physically go shopping, instead more and more people are choosing to shop online to find the items they want or need and if your business can offer this for your customers there is no way you should not appeal to a wider range of customers all looking for a convenient and flexible experience.


An E-commerce website allows you to increase your reach. Due to the Internet accessibility, millions of people across the world can view your website at any time, meaning that for those looking to expand their businesses and reach out to a larger audience, you have many more opportunities to do so. Compare the amount of people you can reach through a website to the amount you can reach through a high street store or local advertising, there’s no reason you shouldn’t look at taking your business online if you’re looking to improve your reach

Your website is one of the best marketing tools your business has, not only can the use of SEO Optimisation when building your site lead to more chances of your business getting found in search engines, but a huge number of marketing techniques can also work alongside your website, including pay per click advertising, your social media marketing and your email marketing, all of which can include links back to your website.

Posted on 01 April 2021
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