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The Importance of Descriptive Product Information for eCommerce Website

A product page is, no doubt, the page in an e-commerce website where a customer spends most of the time. So, if you create a compelling product page, you are likely to get more customers. They rely on the product description to make their decision whether to buy it. If there is something that they do not find appealing, then consider that as an instant loss of sale. The importance of quality product content plays a crucial role in the success of ecommerce business. This is where they will get all the information about the product, they want to buy such as what the product offers, how it will help customers, why do they need it, what are its unique features, how to use it, the experience of the customers who bought it, customer ratings, good quality images, videos, and other interactive elements enhance the written description on the page. Consumers are looking for accurate, reliable, robust descriptions with lots of product information.

product-info

Product pages are only complete if they include the information customers need to make buying decisions. One can say that the product page is a vital resource even after the purchase. This is the page that should convince the customers to click the buy button. A lack of content indirectly tells customers their demands are unrealistic. This is a bad impression to give to your customers, especially first-time buyers.

Proactive companies move with trends to deliver top-notch, compelling product content that draws customers to their ecommerce stores.

ECAT Online can assist you to put together your content which is not insipid and dull. Content that reflects who you are as a brand and what you represent. Compelling content, armed with the power to command the attention of anyone coming in contact with it. 

ECAT Online, a certified Google Partner, eCommerce, SEO specialist and top Google AdWords expert based in Pretoria, with a footprint in Johannesburg and Durban, with a proven track record of generating leads through numerous Google Ads Marketing platforms.

www.ecatonline.co.za
mail@ecatonline.co.za

Posted on 30 August 2021

Improving your website exposure and ranking through Social Media Marketing

social Media

How a good social media strategy can improve your website exposure and ranking

The morality of social media has long been debated, and the data shows that positivity toward the impact of social networking is generally on the low side. But ultimately, 95% of the online population continue to use social websites or apps.

Succeeding with this digital channel begins with a clearly defined social media marketing strategy. Without a strategy, you are for all effects shooting in the dark, hoping that even one of your posts does well. A strategy will help you get a clearer idea of content that is suited to each specific channel while focusing on the type of posts that will generate interest, engagement, likes, shares, and clicks.

Social media is not just about having a following online, either. Search engines have begun to use social media results as part of their algorithms for real-time search results, which can also have a direct impact on your Search Engine Optimisation results. From a brand reputation point of view, social helps you build a reputation based on transparency. Other benefits of social media marketing include increased traffic to your websites.

With the help of an optimised social media marketing strategy, your business will get the best results, making it easier to increase your brand exposure online and connect with your target audience.

Whether you are aiming to drive engagement or grow your following, ECAT Online social media marketing services make it easier to stand out for all the right reasons. Social media has evolved rapidly over the years. Today, channels such as Facebook, Twitter, LinkedIn, and YouTube have become as much a part of everyday life as email and the web. Brands that use social media wisely have the power to connect on a deeper level, driving conversion in a way that is organic and far-reaching. Our social media services are divided into a few phases of which the first is the strategic planning phase. We start by determining the need of the client and the goals and objectives of the business. We do research on the industry and the competitors of the client to formulate a strategy.

In the design phase, we create designs and content specifically for each social media platform according to the formulated strategy. For example, when doing Facebook marketing, you might have to use a different approach than you would in Instagram marketing. Depending on your strategy, these designs will be created to either sell your product, inform your customers or to entertain your customers.

To be part of the new norm and grow your sales through Social media marketing, get in touch with ECAT Online www.ecatonline.co.za

ECAT Online, a certified Google Partner, eCommerce, SEO specialist and top Google AdWords expert based in Pretoria, with a footprint in Johannesburg and Durban, with a proven track record of generating leads through numerous Google Ads Marketing platforms.

Posted on 06 August 2021
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