ECAT Online, your preferred SEO Agency!
We understand that a search’s success does not end with the click; it extends to the persons post click experience. This means your website, the landing page, the relevance and ultimately the user experience must lead to a conversion. Whilst we work on improving your rankings and traffic through our SEO Experts, we focus on your business needs and ultimately conversions.
SEO involves making certain changes to your website design, content or development that will make your site rank higher. To do this, search engines, like Google, Yahoo or Bing, will scan, or crawl, different websites to better understand what the site is about.
Having this catalogue of information on hand helps search engines deliver relevant results to people who are searching for certain topics or keywords. Search engines will also crawl websites to determine how easy it is to navigate and read, rewarding user-friendly sites with higher rankings on the results page.
Search Engine Optimisation is a fundamental part of digital marketing.
More and more, the use of SEO Specialists is becoming important for the overall success of digital marketing. In the mid 90’s when SEO Optimisation first came into the picture, manual submission, the Meta keywords tag, and keyword stuffing were all usual techniques necessary to rank well in the SERP. Then in 2004, for getting web traffic, anchor text associated link bombing, link buying from automated blog comment spam injectors, and creation of inter-linking websites took place. Then in 2011, the social media marketing and vertical search inclusion became the mainstream methods of conducting Search Engine Optimisation.
Today, so many new tactics and needs changed the way SEO Optimisation is implemented, although the basic understanding remains the same, such as title tags, H1 tags, and everyone’s preferred subject, thanks to Google.
Now to dive into how that works with digital advertising.
Because of this behaviour, keyword strategy comes down to understanding your users and their search intentions.
Navigational users are looking for webpages they know already exist. For example, the queries “Twitter login” and “Takealot kitchen deals” are both navigational queries.
Informational users are looking for insight into products or services. “Top hotels in Durban” would be an example of this.
Commercial users have the intention of making a purchase and looking for the best place to do so. “Book Durban flights” and “online shoe stores” are examples of queries with commercial intent.
Now your job is simple, create content that is relevant to the list of keywords you believe your customers will be searching.
Once your content is created, its relevant nature should draw attention from web users who will link to it, share it on social networks and talk about it on their websites. This is the referral element coming to play. The more people link to your content, the better. Think of every link as a vote of confidence in your content and business. Google will access the relevancy of your content, and then it will look at the number of links coming to your content. The more referral and relevance the higher in the rankings you will be placed.
Finally, no-one likes an outdated website, and Google feels the same. To the point that they will not send people to websites that are out of date – why, because they are less relevant than up-to-date sites. In this case, we look to making sure we keep creating a consistent stream of great content.
In conclusion, while Search Engine Optimisation is an incredibly technical skillset, we can understand how to create content in a simple fashion that helps you gain traction in search engines to manage and improve your online reputation. If nothing else remember – Relevance, Referral and Recent.
Contact Us on 012 993 2870/ firstname.lastname@example.orgPosted on 09 February 2021