The Coronavirus Pandemic has Put eCommerce at the Forefront of Retail

As more cities are going under lockdowns, nonessential businesses are being ordered to close, and customers are generally avoiding public places, fear of contracting the virus kept consumers out of physical stores. Brands are having to adapt and be flexible to meet changing needs. Changing consumer spending habits because of the coronavirus pandemic contributed to the spike in ecommerce sales in 2020.


South Africa’s eCommerce sector is rapidly growing now more than it has ever before. Just in 2020, the country’s average eCommerce spends in the first half of the year increased by 30% compared to the year before. This increase was greatly influenced by the lockdown that was implemented in March 2020 and the COVID restrictions that were put in place. In the past, people were sceptical and weren’t too trusting about purchasing items that they couldn’t see or touch first, but that is slowly changing

Another factor that has increased the growth of eCommerce in South Africa is the fact that people are becoming more ‘digitally savvy’ and technology is slowly taking part of their lives. Most people who go online mainly do so with the use of their mobile phones. These users also access the web and social media from their mobile phones, and they shop online with the same devices. Therefore eCommerce businesses that offer in-app shopping are likely to become much more successful, such as Takealot. Other factors that motivate South Africans to buy online include the selection of products, the price of those products, a friendly portal that makes navigation easy, the ability to make secure payments, and finally the delivery reliability.

To be part of the new norm and grow your sales through online trading, get in touch with ECAT Online

ECAT Online, a certified Google Partner, eCommerce, SEO specialist and top Google AdWords expert based in Pretoria, with a footprint in Johannesburg and Durban, with a proven track record of generating leads through numerous Google Ads Marketing platforms.

Posted on 01 June 2021
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