Google AdWords vs SEO

Why Google Ads?
Grow your business with Google Ads. Get in front of customers when they’re searching for businesses like yours on Google Search and Maps. Only pay for results, like clicks to your website or calls to your business.

It is undeniable that the world has gone digital. In South Africa alone, Internet penetration is estimated at an impressive 62% of the population, and the country boasts more than 100 million mobile connections.

With a global market share of over 90%, Google Search is by far the most widely used search engine on the world wide web across all devices. A mind-boggling 5,4 billion searches are conducted via Google each day.


Advertising on Google has 3 most important features that can help your business to grow:
Drive website visits - Grow online sales, bookings, or mailing list signups with online ads that direct people to your website.
Get more phone calls - Increase customer calls with ads that feature your phone number and a click-to-call button.
Increase store visits - Get more customers in the door with business ads that help people find your company on the map.

If your business doesn’t have a presence on Google, your marketing efforts are not achieving what they should, and you are missing out on connecting with your consumers.

SEO refers to the process whereby the content of a website is constantly improved and refreshed to ensure that it gets the best possible ranking on Google Search and that it attracts top-quality web traffic. Well-planned and managed search engine optimisation will result in an improved ranking when users search for keywords associated with the industry of the website owner.

The continuous optimisation for top ranking search engine results is achieved by following a two-pronged approach:
On-site SEO: This requires an expert to work on the backend of the website to set and optimise title tags, meta tags and alt attributes, and several other website attributes.
Content generation: The regular addition of quality content related to your field serves to retain or improve your Google search engine ranking. This content should be well-written, relevant, and unique. It must also contain the applicable keywords to boost the rating of your website.

Contact ECAT Online, a certified Google Partner, E-commerce, SEO specialist and top Google AdWords expert based in Pretoria, with a footprint in Johannesburg and Durban, has a proven track record of generating leads through numerous Google Ads Marketing platforms. We formulate a long-term solution for your company with conversion tracking, and provide you with real world data, to show you exactly where your money is going.

Posted on 08 July 2021
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