Predicting top digital marketing trends in 2022


From the ongoing battle between Instagram, TikTok and Facebook and how the covid pandemic is shaping our habits. E-CAT is predicting the top trends for 2022

1)    Content Marketing is King
Content has been important since the beginning of time and will still remain relevant for many years to come. We do recommend a simple approach with quality and relevance in mind

2)    LinkedIn is growing by the day
LinkedIn has about 630 million professionals and 4 out of 5 are decision makers. It continues to be a rising star in the digital space. Each quarter they show considerable gains in monthly active users and engagements on the platform. They are also continuously launching new features that drive better conversion results for businesses and pages.  The 2022 consumer will be more demanding, so businesses must start adapting to new digital advertising methods.

3)    Video
3D video will substitute static assets and become the foundation of all marketing campaigns. Retail eCommerce store will see new innovations in using 3D video to engage customers and drive revenue.

4)    SEO
Marketers should focus less on SEO and more on excellent user experience. Having said this SEO is still highly relevant, but not the deciding factor for the Google engine.

5)    Cookies
The recent announcement by Google to end the cookie tracking by 2023 should be a wake-up call to digital marketers. They are now expected to apply different tactics to reach their target audience.

Posted on 11 January 2022
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