The Importance of Descriptive Product Information for eCommerce Website

A product page is, no doubt, the page in an e-commerce website where a customer spends most of the time. So, if you create a compelling product page, you are likely to get more customers. They rely on the product description to make their decision whether to buy it. If there is something that they do not find appealing, then consider that as an instant loss of sale. The importance of quality product content plays a crucial role in the success of ecommerce business. This is where they will get all the information about the product, they want to buy such as what the product offers, how it will help customers, why do they need it, what are its unique features, how to use it, the experience of the customers who bought it, customer ratings, good quality images, videos, and other interactive elements enhance the written description on the page. Consumers are looking for accurate, reliable, robust descriptions with lots of product information.


Product pages are only complete if they include the information customers need to make buying decisions. One can say that the product page is a vital resource even after the purchase. This is the page that should convince the customers to click the buy button. A lack of content indirectly tells customers their demands are unrealistic. This is a bad impression to give to your customers, especially first-time buyers.

Proactive companies move with trends to deliver top-notch, compelling product content that draws customers to their ecommerce stores.

ECAT Online can assist you to put together your content which is not insipid and dull. Content that reflects who you are as a brand and what you represent. Compelling content, armed with the power to command the attention of anyone coming in contact with it. 

ECAT Online, a certified Google Partner, eCommerce, SEO specialist and top Google AdWords expert based in Pretoria, with a footprint in Johannesburg and Durban, with a proven track record of generating leads through numerous Google Ads Marketing platforms.

Posted on 30 August 2021
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