Search Engine Optimisation (SEO) is the process of improving your website to get organic or un-paid traffic from the search engine results page. Showing up on search engines is one of the most critical ways to expose your websites content, product or service to people who might be interested in what you are offering. The objective of SEO is to get the best possible ranking on the results page for your site for a specific keyword or search term.
At ECAT Online our SEO experts start the process by evaluating your website and looking at the industry you operate in and your core business and its objectives. We look at your site content, code, keyword density, architecture and general SEO indicators that can influence your ranking. We then pinpoint the specific keywords and search phrases people would apply to find your company. Once we have identified the gaps and opportunities in your site, content and keywords we create a SEO strategy for your business.
After the SEO strategy has been created and approved, we execute it and make the necessary changes to your website and its content. Some of these changes may include changing code on your site, creating new content or editing existing content and changing keyword density. As search engine optimisation is an ongoing process, we provide monthly SEO Optimisation services to ensure you are constantly well ranked or are increasing in ranking month on month. Monthly SEO reports are also provided so the effectiveness can easily be assessed and analysed.
Having a good SEO strategy implemented onto your website will allow it to rank in the first page of Search Engine Results Page. For any business, advertising is of the utmost need. When any business goes online, advertising works best to not only create brand awareness but also gain traffic to the website. Compared to online marketing, such as PPC (Pay per click), social media marketing, email marketing program, SEO provides good ROI (Return on Investment).